A book on you and your business.
A book that you have published or write yourself on yourself is rightly called Vanity publishing. Although the term was most often applied to self published works in the age when getting onto book store shelfs depended upon a book or publishers agent.
Things in marketing change but stay the same with a rapidity that causes emotional and psychic whiplash. Rapidly moving in one new direction and equally quickly re-centering on the basics with the new item within the overall mixture. Marketing being everything your customers, potential customers, and staff think they know about you.
Experiences with you and your organization good or bad or just incidental all affect your brand.
Having good public relations is more than just putting out positive image stories, it affects how you see yourself. For your crew or staff, the image presented is fundamental to the quality and satisfaction of the work.
If you are very accomplished you may wish to have your book be by you. However the narrative advantages of the third person reduce the glow of self.
Every organization or professional should have a book written on them and updated every so many years.
By working with the ‘as told to’ writer you have a chance to see through the eyes or your clients, customers, and co worker what your brand is saying.
Brands are in the mind, images, thought, experiences and opinions all become part of the brand. People file brands emotionally. The first impression becomes the backdrop to all brands. Unfortunately people will tend to revert to the first impression brand, so seeing your company, yourself, your professional posture from the critical eye of someone telling your story is essential.
If you have been told how ‘stupid’ you were when you were in school, or told why you were sub standard.
Do something, read this book. Not a pop psych self help, not one answer for all, but good writing or good listen.
These authors and readers if you do the audio version; have insight and can explain why and what you can do about it.
